Person wearing cowboy hat in professional headshot against gray studio background.

I Don’t Just Shoot Content—I Shape How People See Your Brand.

Historical black and white photo of children in work clothes from early 1900s.

My dad trained horses. My mom handled emergency dispatch for the police. Together, they taught me the value of showing up, working hard, and earning trust. I spent much of my childhood in barns, on trails, and in arenas—riding, watching, learning. That’s where I came to understand how much a single moment can hold.


I’m Gregg Carnes—and today, I bring that same perspective to every frame I create: honest work with a clear purpose.


My work focuses on emotionally grounded imagery—because trust, not novelty, is what ultimately drives growth.

A group of people gathered around a brown horse on a racetrack in a vintage photo from 1977.

I help brands, businesses, and publications create imagery that reflects who they are and where they’re going. Some of my clients are rooted in the Western world. Others are not. But they all care about the same thing: showing up clearly and with integrity to the people who matter most.


With over 30 years of experience in design, creative direction, and photography, I help my clients move product, shape perception, and build lasting connections.


This work is personal. And if it’s personal to you too, I’d be honored to help you tell your story.

Fun Facts

No. 7

"I got my first pony on my fifth birthday. From that day forward, she was ‘Silver,’ and I was ‘The Lone Ranger.’"

No. 40

“Mom always said, if you get bucked off, dust yourself off and climb back on. She was a hard-ass."

No. 12

“I got my first rope at eleven. My little brother never stood a chance.”

No. 2

“I married the high school cheerleader—and she’s still my biggest fan.”

Photographer with camera and cowboy hat working in desert setting.

 

“Nothing great was ever achieved without enthusiasm”

 

 

Ralph Waldo Emerson

 

Testimonials
Professional headshot series of person in cowboy hat showing different expressions.

Matt Cook

3rd generation owner,

Master Hatters of Texas

“Gregg redesigned MHT’s brand identity and website, and developed product photography, social media, blog, and newsletter content to align with the new guidelines. He is great to work with and specializes in Western brand development. We highly recommend his services—just look at his body of work.”

Professional portrait series of woman with silver hair and glasses showing various poses.

Angela Powers-Armstrong Owner,

Powers-Armstrong

Off-Market Real Estate

“As always….amazing! Thank you very much! You are making my company a tangible product.”

Professional portrait series showing expressions of person in black shirt against light background.

Matt Fisher

Vice President,

Fisher Space Pen Co.

“Gregg’s product and lifestyle photography keeps our subscribers and online customers engaged, brings in new ones, and drives revenue. Our website is having one of its best years ever, up 8% from last year. Gregg has been a key part of that success—my family and I couldn’t be more pleased.”

FAQ

Who is Gregg Carnes?

I'm a photographer with roots in the Western world and over 30 years of experience in creative direction and storytelling.

 

Where are you based, and are you available for travel?

I’m based in Las Vegas, Nevada, and available for projects nationwide and internationally.

“If you have a project in mind—or just want to talk through ideas—send me a note. I’ll get back to you directly, usually within a day.”